@article{oai:naruto.repo.nii.ac.jp:00027886,
 author = {青葉, 暢子 and AOBA, Nobuko},
 journal = {鳴門教育大学研究紀要, Research bulletin of Naruto University of Education},
 month = {Mar},
 note = {Today, many electrical appliances are sold by distributors. Therefore, consumers can obtain information on various products from the distributors’ homepages on the Internet. Nonetheless, studies on how distributors influence manufacturers’ advertising strategies are scarce. In this paper, we highlight the spillover effects of advertising and the impact of distributors’ advertisements. The aim of this analysis is to clarify that distributors influence the advertising strategy of manufacturers. The results of the analysis indicate that some small manufacturers can earn profits without themselves advertising if many manufacturers produce similar goods.},
 pages = {281--294},
 title = {An analysis of advertising campaigns by distributors and manufacturers},
 volume = {29},
 year = {2014},
 yomi = {アオバ, ノブコ}
}