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  1. 鳴門教育大学機関リポジトリ
  2. アイテムタイプ一覧
  3. 紀要論文
  1. 鳴門教育大学機関リポジトリ
  2. 紀要一覧
  3. 鳴門教育大学研究紀要
  4. 人文・社会科学編
  5. 本文あり
  6. 第29巻

An analysis of advertising campaigns by distributors and manufacturers

https://doi.org/10.24727/00027880
https://doi.org/10.24727/00027880
d1081dd3-96f5-40f8-b992-93299f539a62
名前 / ファイル ライセンス アクション
KK29025.pdf KK29025.pdf (680.1 kB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2018-09-03
タイトル
言語 en
タイトル An analysis of advertising campaigns by distributors and manufacturers
言語
言語 eng
キーワード
言語 en
主題Scheme Other
主題 advertising strategy
キーワード
言語 en
主題Scheme Other
主題 distributor
キーワード
言語 en
主題Scheme Other
主題 manufacturer
キーワード
言語 en
主題Scheme Other
主題 information
キーワード
言語 en
主題Scheme Other
主題 spillover effects
資源タイプ
資源タイプ識別子 http://purl.org/coar/resource_type/c_6501
資源タイプ departmental bulletin paper
ID登録
ID登録 10.24727/00027880
ID登録タイプ JaLC
著者 青葉, 暢子

× 青葉, 暢子

WEKO 23927

青葉, 暢子

ja-Kana アオバ, ノブコ

Search repository
AOBA, Nobuko

× AOBA, Nobuko

WEKO 23928

en AOBA, Nobuko

Search repository
所属
鳴門教育大学社会系コース
抄録(英)
内容記述タイプ Other
内容記述 Today, many electrical appliances are sold by distributors. Therefore, consumers can obtain information on various products from the distributors’ homepages on the Internet. Nonetheless, studies on how distributors influence manufacturers’ advertising strategies are scarce. In this paper, we highlight the spillover effects of advertising and the impact of distributors’ advertisements. The aim of this analysis is to clarify that distributors influence the advertising strategy of manufacturers. The results of the analysis indicate that some small manufacturers can earn profits without themselves advertising if many manufacturers produce similar goods.
書誌情報 鳴門教育大学研究紀要
en : Research bulletin of Naruto University of Education

巻 29, p. 281-294, 発行日 2014-03-14
出版者
出版者 鳴門教育大学
出版者(別表記)
出版者 Naruto University of Education
ISSN
収録物識別子タイプ ISSN
収録物識別子 1880-7194
書誌レコードID
収録物識別子タイプ NCID
収録物識別子 AA12124651
著者版フラグ
出版タイプ VoR
出版タイプResource http://purl.org/coar/version/c_970fb48d4fbd8a85
出版物サブタイトル
人文・社会科学編
出版物サブタイトル(別表記)
Humans and Social Sciences
本文の有無
本文あり
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