{"_buckets": {"deposit": "f7b30630-8ceb-4297-ae97-51afcc236903"}, "_deposit": {"created_by": 2, "id": "27886", "owners": [2], "pid": {"revision_id": 0, "type": "depid", "value": "27886"}, "status": "published"}, "_oai": {"id": "oai:naruto.repo.nii.ac.jp:00027886", "sets": ["1903", "2380"]}, "author_link": ["23928", "23927"], "item_24_biblio_info_10": {"attribute_name": "書誌情報", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2014-03-14", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "294", "bibliographicPageStart": "281", "bibliographicVolumeNumber": "29", "bibliographic_titles": [{"bibliographic_title": "鳴門教育大学研究紀要"}, {"bibliographic_title": "Research bulletin of Naruto University of Education", "bibliographic_titleLang": "en"}]}]}, "item_24_description_8": {"attribute_name": "抄録（英）", "attribute_value_mlt": [{"subitem_description": "Today, many electrical appliances are sold by distributors. Therefore, consumers can obtain information on various products from the distributors’ homepages on the Internet. Nonetheless, studies on how distributors influence manufacturers’ advertising strategies are scarce. In this paper, we highlight the spillover effects of advertising and the impact of distributors’ advertisements. The aim of this analysis is to clarify that distributors influence the advertising strategy of manufacturers. The results of the analysis indicate that some small manufacturers can earn profits without themselves advertising if many manufacturers produce similar goods.", "subitem_description_type": "Other"}]}, "item_24_identifier_registration": {"attribute_name": "ID登録", "attribute_value_mlt": [{"subitem_identifier_reg_text": "10.24727/00027880", "subitem_identifier_reg_type": "JaLC"}]}, "item_24_publisher_11": {"attribute_name": "出版者", "attribute_value_mlt": [{"subitem_publisher": "鳴門教育大学"}]}, "item_24_publisher_12": {"attribute_name": "出版者(別表記)", "attribute_value_mlt": [{"subitem_publisher": "Naruto University of Education"}]}, "item_24_source_id_13": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "1880-7194", "subitem_source_identifier_type": "ISSN"}]}, "item_24_source_id_14": {"attribute_name": "書誌レコードID", "attribute_value_mlt": [{"subitem_source_identifier": "AA12124651", "subitem_source_identifier_type": "NCID"}]}, "item_24_text_29": {"attribute_name": "出版物サブタイトル", "attribute_value_mlt": [{"subitem_text_value": "人文・社会科学編"}]}, "item_24_text_30": {"attribute_name": "出版物サブタイトル(別表記)", "attribute_value_mlt": [{"subitem_text_value": "Humans and Social Sciences"}]}, "item_24_text_31": {"attribute_name": "本文の有無", "attribute_value_mlt": [{"subitem_text_value": "本文あり"}]}, "item_24_text_5": {"attribute_name": "所属", "attribute_value_mlt": [{"subitem_text_value": "鳴門教育大学社会系コース"}]}, "item_24_version_type_23": {"attribute_name": "著者版フラグ", "attribute_value_mlt": [{"subitem_version_resource": "http://purl.org/coar/version/c_970fb48d4fbd8a85", "subitem_version_type": "VoR"}]}, "item_creator": {"attribute_name": "著者", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "青葉, 暢子"}, {"creatorName": "アオバ, ノブコ", "creatorNameLang": "ja-Kana"}], "nameIdentifiers": [{"nameIdentifier": "23927", "nameIdentifierScheme": "WEKO"}]}, {"creatorNames": [{"creatorName": "AOBA, Nobuko", "creatorNameLang": "en"}], "nameIdentifiers": [{"nameIdentifier": "23928", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2018-09-03"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "KK29025.pdf", "filesize": [{"value": "680.1 kB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 680100.0, "url": {"label": "KK29025.pdf", "url": "https://naruto.repo.nii.ac.jp/record/27886/files/KK29025.pdf"}, "version_id": "7e0652a7-0242-4db7-9171-5990d013dc7f"}]}, "item_keyword": {"attribute_name": "キーワード", "attribute_value_mlt": [{"subitem_subject": "advertising strategy", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "distributor", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "manufacturer", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "information", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "spillover effects", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "eng"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "An analysis of advertising campaigns by distributors and manufacturers", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "An analysis of advertising campaigns by distributors and manufacturers", "subitem_title_language": "en"}]}, "item_type_id": "24", "owner": "2", "path": ["1903", "2380"], "permalink_uri": "https://doi.org/10.24727/00027880", "pubdate": {"attribute_name": "公開日", "attribute_value": "2018-09-03"}, "publish_date": "2018-09-03", "publish_status": "0", "recid": "27886", "relation": {}, "relation_version_is_last": true, "title": ["An analysis of advertising campaigns by distributors and manufacturers"], "weko_shared_id": -1}